Condé Nast Events Website
Strategy, UX, UI
A new website to showcase Condé Nast’s events in all markets. This is a tool for internal sales and marketing teams to promote sponsorship opportunities to clients and to give awareness to consumers to drive ticket sales.
Key Users
Consumers Need to:
Find the events that are specific to their needs/wants
Have the ability to contact internal stakeholders (tickets)
Clients/Advertisers Need to:
Find the events that align with their company
Have the ability to contact internal stakeholders (sponsorship)
Understand how their brand can fit into a specific event or many events (Cross market deals)
Internal Sales & Brand Marketing Teams Need to:
Be fully equipped with the info they are communicating to advertisers to get their buy-in
Site Map
User Flow: Potential Sponsors
User Flow: Consumers
Style Guide
Gathering Content from International Markets
Since Condé Nast is now a global company, we reached out to all of our markets and brands and asked for a snapshot of their events. I developed a form to gather all of the content in one place. We received content for over 75 events around the world, representing 12 of our brands and 14 markets.
