Wired25

Experiential Design, Wayfinding, Graphic Design

Wired Magazine celebrated its 25th birthday with four days of leadership from the technology icons who have shaped the last quarter-century and those who are shaping the next 25 years.

Style Guide

The event took place over four days at three different venues across San Francisco. For ease of the guest experience, I developed a color-coded system to create a distinction between the spaces and types of programming. 

Friday Work Immersion

Guests gathered at the Wired Office on Friday morning to kick off the overall event and for a behind-the-scenes look at the magazine’s inner workings. 

Saturday & Sunday Festival

The Commonwealth Club was the hub for the WIRED25 festival weekend. Programming included everything from AI to robots to shoe design.

Festival Robot Petting Zoo

Wired editors selected innovative robots to showcase and interact with at the festival. For each robot, custom pedestals and obstacles display their unique functions. 

Monday Summit

The Summit took place at SFJAZZ and brought together some the world’s most influential tech giants, discussing what might come next for technology, science, and design.